Game streaming service Twitch has signed a deal with the ESA (Entertainment Software Association), the folks behind the annual Electronic Entertainment Expo (or E3) conference, making Twitch the official live streaming partner for E3 for the next three years.
This three-year deal, which will cover this year’s E3 2014 conference as well as E3 2015 and 2016, will grant Twitch a prominent booth on the E3 showroom floor as well as exclusive integration into other parts of the convention including E3 Insider and E3Expo.com. Twitch-run live streams of major announcements, news coverage, press conferences, and interviews will naturally be available and these live streams will be viewable not only on a user’s personal device but also on monitors which will be spread around the convention halls, lounges, and press center.
According to the ESA’s senior vice president of communications and industry affairs Rich Taylor, partnering with Twitch was a move that made tons of sense: “E3 is the leading computer and video game event in the world. It is known and respected as the launch pad for the latest in video game news. We look forward to partnering with Twitch and extending E3’s worldwide reach to billions of consumers.”
This year’s E3 conference is set to be held between June 10-12 at the Los Angeles Convention Center.