HyperX is the gaming-focused portion of Kingston Technology, which has been around since 1987. Over the course of the last several decades, the company has established a strong foothold in the computer industry, though not always in a flashy, extravagant way. The company’s main focus in the past has been to increase the storage capacity of PCs. While this has certainly been beneficial to both the company and consumers, it hasn’t necessarily given HyperX the exposure it wants.
At a recent press tour in Los Angeles, the company showed off its latest line of products and explained its initiative to get “out of the box.” With snazzy new headsets, slick mousepads, and storage-heavy flash drives, it’s evident that HyperX is on the right track to garnering more brand recognition across both the console and PC gaming markets.
Moving Away from the Kingston Name in Favor of HyperX
One of the first things Public Relations Manager David Leong told me was that the company was looking to move away from the traditional Kingston name in favor of the more contemporary HyperX brand title. While I wouldn’t necessarily call this an all-out rebranding, it’s certainly a move meant to signify a new direction for the company. It’s also a way to start fresh with a new line of products as well as raise awareness for the upcoming technology that HyperX hopes to get out onto the market for both existing users and new customers.
More Than Just SSDs
While HyperX does want to spice things up with new products, it hasn’t forgotten the importance of game players’ storage needs. The HyperX Fury line of USB flash drives, for example, marks the latest collection of storage devices for console and PC fans. With models that offer 16GB, 32GB, and 64GB of storage space, as well as PlayStation 4, PlayStation 3, Xbox 360, and PC compatibility, HyperX is going after a large market.
Of course, if you’re after the most storage space available on a flash drive, the ideal option for you would be the HyperX Predator, which packs a whole terabyte of space — a solution that is perfect for taking many games, movies, and of music with you on the go. Leong was quick to point out that not only is the HyperX Predator the company’s fastest flash drive, but it also offers the highest capacity on a USB flash drive in the world.
Comfort-Based Headsets That Don’t Skimp on Sound Quality
Back in April we reviewed the HyperX Pro gaming headset. As mentioned in our write-up, we found the headset to be both comfortable and decent sounding. With increased attention to both the user’s comfort and desire for clear sound, it’s obvious that HyperX has a clear model for what it wants to do with its products moving forward. In addition, including support for PC, Mac, mobile devices, PlayStation 4, and Xbox One (through the use of an adapter for this one) highlights the fact that HyperX doesn’t want anyone to be left behind.
Expanding their color offerings, the company also recently released a new black-and-white version of the HyperX Cloud. Although there are no real differences between the two headsets as far as the actual tech is concerned, the new design is great for folks who are into the cleaner white look that has become popular over the years. Throw in the included mic and interchangeable ear cups, and you’ve got a robust item suited to meet your listening needs.
One feature that HyperX has largely kept under wraps is 7.1 surround sound. According to Leong, we can expect more details regarding this in Q4, but if you’re an audiophile, this is the kind of news you will want to follow closely.
Name Recognition Through the E-sports Market and Trade Shows
Ultimately, as stated by Leong, this new initiative is primed to grow organically and “increase presence in the gaming market.” One way HyperX is doing that is by targeting e-sports. Already the company has managed to successfully sponsor a total of 22 e-sports teams, including Evil Geniuses, Cloud9, and Natus Vincere.
HyperX hasn’t forgotten about the importance of trade shows, either. By having a major presence at Gamescom, PAX Prime, PAX East, DreamHack, Brasil Game Show, and Intel Extreme Masters, HyperX is opening the window of opportunity to establish itself across the mass gaming and PC markets. And really, what’s a better way to get your name out there than by being at the nexus of the competitive gaming world?
A Bright Future for an Already Known Company
To be quite honest, HyperX has already done quite well for itself, to the point where it isn’t lacking in popularity or success. That said, it certainly doesn’t hurt to obtain more of both — and the fact that this latest line of quality products from HyperX offers a lot of bang for your buck makes it worth your time, attention, and investment.
The future definitely looks bright for HyperX, but it looks just as bright for gamers looking for a sweet new headset or more storage space.